Skip to content

Category: BMW

The End of Luxury Margins

Posted in BMW, Cadillac, Lexus, Lincoln, luxury, margins, NVH, Posts, profit margins, and status symbols

…luxury at low cost is a potential disaster for the industry… Diana Kurylko at Automotive News has a front-page story in the January 21st issue…

Europe’s Troubles: BMW postscript

Posted in block exemption, BMW, discounting, Euro, european union, exports, Mercedes, and recession

…my quick analysis suggests no European OEM will weather the coming storm without taking on a fearful amount of water… According to an August 16th…

Reverse Import Deja Vu?

Posted in Audi, BMW, car imports, international trade, Japan, Mercedes, Nissan, reverse imports, sales strategy, VW, and yen

…a strong yen should boost exports to Japan… In 1992 I wrote a paper about Japanese car imports, later picked up by the Economist, in…