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Month: May 2013

Jaguar wants to “move brand image forward”

Posted in Posts, and Syllabus Schedule

Jaguar North America CEO Andy Gross wants Jaguar to have the same level of prestige as brands like BMW, Mercedes-Benz, Audi, and Lexus. Jaguar hopes to use its F-Type, XJR 550-hp sedan, and XKR GT to push the brand image forward. They have forecast 15.3 million US vehicle sales, and hope to see both Jaguar and Land Rover sales increase by double digits this year.

BMW loses court battle to chinese X5 clone

Posted in Posts, and Syllabus Schedule

BMW recently tried to sue China for the copying of the X-5 but China dropped the case stating they were not the same. Recently watching an episode of top gear brought all of this to my attention and it was interesting because of different international laws various countries have such as China versus Germany or the U.S.

The World’s Largest Automaker: Toyota

Posted in Posts, and Syllabus Schedule

Who would have ever thought that a foreign company would be the world’s largest automaker (in terms of total annual sales- in 2007)? During 1970s, GM owned about 60 % of the entire U.S. automobile market, but today, it only has about 24~25% market share (about one third of what it once had.) As we talked about in the class, there have been several factors and reasons why Detroit 3 fell. One major reason we talked about is the poor management. While foreign companies worked hard to improve cars like Camry, Civic, etc GM and Ford did not “really” worked hard due to their oligopoly positions.