Skip to content

Ford in China

Posted in Posts, and Syllabus Schedule

As Mr. J Mays emphasized today, China’s auto industry has become an extremely important market.

Alan Mulally
Alan Mulally

It has already become the world’s largest auto industry and it is expected to double in size in a few years. A number of major foreign brands are beginning to build factories in China to win the dominant position, and Ford is one of them. Alan Mulally, the chief executive at Ford, spent substantial amount of his time on matters related to China few years ago.  As one of the latecomers to the Chinese market, Ford has a long way to make up in China. Ford has about 3% of the Chinese market whereas VW has 18.2% and GM puts its share at 14.6% in 2012.  Ford is planning to spend $5 billion to build five plants in China to increase its market share. It will also launch the Lincoln brand in China in 2014.

They entered China’s industry by working together with Changan Automotive Group (Changan Ford.) The first car, the Ford Fiesta, was launched in 2003, followed by the Ford Mondeo in 2004.

Mr. Mulally said in an interview with Shanghai auto show,”The entire team is spending more and more time in Asia-Pacific.”

With their effort, there are some good news. Analysts predict that Ford’s market share can reach up to 6 % of sales in 2015. Ford began their long endurance race, but as they focus more in China, Ford hopes to do better in the future.



  1. Thanks for sharing your thoughts on business car lease.


    May 13, 2013
  2. I think you found a very old press release – VW is no longer the dominant player, Padilla retired 7 years ago. And at least for a month or two in 2013 the Focus was the best-selling vehicle in China.

    Be careful to always verify the date of something you find on the web!

    May 14, 2013
    • gjeong

      I am sorry, I will edit this post. Edited!

      May 14, 2013

Comments are closed.