The Tier 1 supplier, Brose, has plans to commit 315 million dollars towards expanding globally. Brose is responsible for the production of technologies like window regulators, seat frames, door latches, and fans for cooling engines. In recent years, their development of the kick to open technology has played a large role in marketing strategies for companies like Ford. With the keys nearby, a swing of your leg will prompt the car to open the back gate. This makes it easier on the owner of the car to open the back door when their hands are full with luggage or a baby for example. The company is looking into implementing this same technology into the side doors for minivans.
Over the next decade Brose plans on becoming a more prominent supplier in Asia and Inida. India is an interesting player for Brose to work with considering that there market struggled in 2013 and is expected to remain at the same level throughout 2014. Although they have struggled in recent years, India’s market did see a 14% increase from 2002 to 2012. This increase trend is expected to continue in the next decade with about a 10-12% increase.
Of the 315 million committed to expanding globally, India is expected to see some of that come their way, however specific figures have not been released. Their goal in India is to obtain 15% of the market share for window regulators.
“European Auto Component Maker Brose Looks to Tap Asian Markets.” The Economic Times 7 May 2014.