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Month: April 2014

Space for GoMoto?

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Coming off the recent ruling by the New Jersey Motor Vehicle Commission to deny Tesla Motors the right to sell factory-direct autos in the state,…

UAW Abandons Appeal at VW Plant in Chattanooga

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In February of this year, the UAW lost a vote among the 1,550 employees at the VW plant in Chattanooga, TN which would have established…

Rolling Thunder

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Let the factory shutdowns begin! Less than 90 days after the announcement that GM would be cutting employees and factories, the Oklahoma City factory was…

Let Detroit Go Bankrupt

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“Let Detroit Go Bankrupt” is an article written by Mitt Romney in the NYTimes on the 18th of november, 2008.  Once upon a car has…

Chapters 7-9, Once Upon a Car

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Chapter 7 We begin this chapter with Delphi, a key parts producer for GM, in dire financial straits aggressively attempting to cut costs through immense…

Chapters 13,14,15 Once Upon a Car

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By: Peter Wittwer Chapter 13 – GM’s market share is going down, their market share is projected to decrease from 24% to 20% within the…

Recalls Affect GM Profits

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The GM recalls have begun to affect the company’s bottom line according to Bill Vlasic of the NYTimes. Their profits fell by eighty-five percent in…

“Selling the dream” not just how car ads evolved

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“Selling the dream: how car ads evolved”, the article from last week’s Top Gear online magazine shows the car ads evolution during the last century,…

Geely’s long term profitability remains unknown

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Geely is a Chinese auto company that started by making refrigerators 26 years ago. Geely begun to produce cars in 1995. Now it is one…

Toyota Set to Revamp U.S. Marketing Operations

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Toyota has revealed plans to restructure U.S. marketing operations beginning Monday.  Toyota has revealed little and denied the Wall Street Journal’s petition for a comment,…