Don Leclair was depicted in a fairly negative light in Bill Vlasic’s “Once Upon a Car.” However, the former CFO of Ford can be given…
Ford’s Forgotten Man
Posted in Posts
Author: Peter Wittwer
A Question Concerning Expansion
Posted in Posts
By: Peter Wittwer After our visit today with Federal Mogul and Ford, the two companies seemed to have very different business models. As Ellen Hughes-Cromwick…
Chapters 13,14,15 Once Upon a Car
Posted in Posts
By: Peter Wittwer Chapter 13 – GM’s market share is going down, their market share is projected to decrease from 24% to 20% within the…
By: Peter Wittwer China is seeing a huge increase in demand for SUV’s and crossover SUV’s. This bodes extremely well for Detroit auto manufacturers, who…
By: Peter Wittwer Tom Wolfe’s essay, “The Kandy-Kolored Tangerine-Flake Streamline Baby,” focuses on car customization during the 1960’s. Car customization was a growing movement, specifically…