Burma (Myanmar), which has been isolated for years by sanctions imposed upon it because of its military junta, adopted a parliamentary system of government in 2011. Slowly the country has been building ties with the West and foreign companies have been entering the market. Yesterday, Ford Motor Company followed Tata Motors and Suzuki by opening up operations in Burma. Ford sees Burma as a market with great potential. Burma is, however, a very poor nation with a per capita income of around $1400, so it is likely that sales in the resource-rich country will be chiefly comprised of trucks to serve industry.
With Democracy Strengthening, Automakers Enter Burma
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Many car manufacturers see real potential in Burma’s car market, and they have been developing their interest in building factories and establishing an automobile industry in the country. In addition to the companies that Oliver mentioned in the post, Mitsubishi Heavy Industries Ltd., one of Japan’s leading engineering and electronic firms, also wants to enter Burma’s car market. However, although there are companies that wish to enter the Burma market, it still depends on the government’s policies. Because they would need the approval of the government, this might seem like a risk for companies.
I’m sure Great Wall (a Chinese firm) is also active, the border between China and Myanmar (Burma) has often been, uh, porous.