Just today, Volkswagen CEO Matthias Mueller announced that the brand was unrolling a new strategy for summer 2016. Hoping to reinvigorate its appeal to cost-conscious,…
VW: Car Company or “Mobility Provider?”
Posted in Posts
Author: wonderlicc
Tesla Factory Efforts
Posted in Posts
In our class, we have spent a lot of time discussing the so-called revolutionary strategies and campaigns of Tesla. While it seems to me that…
A Faster Horse Review
Posted in Posts
Who builds the Mustang? Team Mustang: Dave Pericak, Chief Program Engineer for the 2015 Mustang Project Tom Barnes, Vehicle Engineering Manager for the 2015 Mustang Project Executive…
Chapter 2 Discussion Questions
Posted in Posts
What is the short-term and long-term importance of Henry Ford in the timeline of the auto industry? What made his contributions to car-building and car-selling…