Volkswagen has launched a contest that asks college students from all over the world to design their new concept. The prize? The winning design will be includedin a video game, and the top three designers win an internship at VW Design. The only rules are that the designers could work in groups of up to two people, and the design has to reflect the style of the brand (it has to be a VW), without basing their design on any existing model.
This is a smart move from VW, college students will become consumers of new cars in 4-8 years depending on their jobs, and that time is what it takes for a car to go from design to prototype and finally production line. By allowing college students to design their own car, VW can gather data on what the sector that will create most of their sales in the future wants to buy. This strategy could be the key to their plan of becoming the number one brand in sales by 2018. The design contest would be the easiest way to gather this information of what the target generation wants in their cars, by offering a minimal prize in exchange.
It would not be surprising to see that VW pays special attention to the Chinese designs since this is the market that they are targeting to expand the most in order to reach their goal. The contest will run until August 15th, it will be interesting to pay attention to the winners, their designs and their nationalities. It would not be surprising if we see a similar design to the winner at the VW dealerships in a couple years.