Mitsubishi’s plans to introduce a the Outlander, a plug-in hybrid, into the American market have been delayed. The reason for the delay is a request from the United States government that they equip the battery with a form of monitor that will let the driver know about the status of the battery. This change will cause them to delay the Outlander’s release to the end of 2015 or the beginning of 2016, which will likely hurt Mitsubishi’s plans to double global sales.
However, it is possible that the delay won’t be as bad as it seems for Mitsubishi. They already released the Outlander in other countries around the world. They had trouble with the battery and were forced to recall it, causing the car to loose a lot of the excitement around it, and hurting its reputation. It is possible that the delayed entry into American markets could be beneficial in the long run, since Mitsubishi will be able to fine tune all the problems that could possibly arise, and make people’s experiences with the car much more positive.
This reminds me of our talks about autonomous vehicles at University of Michigan Transportation Institute. They said that almost all companies have the technology to release an autonomous vehicle almost immediately (the same applies to electric), but they are worried about the consequences of releasing it too soon and having something go wrong. It seems that many companies prefer to wait to introduce revolutionary advancements in order to try to perfect them, and insure that they get all the positive attention they deserve.
Source: Automotive News May 15th 2014