Demand is expected to increase significantly in the European market for SUVs, which grew substantially in 2012 and experienced a decrease in sales in 2013. The sale of premium SUVs specifically is poised to increase, as new models including the Mercedes-Benz GLA, Porsche Macan, Maserati Levante, Lamborghini Urus, as well as crossovers from Bentley and Jaguar, enter the growing small, premium SUV segment. Analysts expect the Mercedes GLA to be the best selling model in this sector in Europe. Automotive News notes that as the small premium SUV sub-niche gains prominence, one can expect large SUV sales in Europe to continue to decline.
This sub-niche of SUVs, also referred to as coup-styled SUVs, seem to be a natural preference for Europeans, who traditionally prefer rounder, smaller cars than Americans, who seem to like boxier and larger cars.