Current CEO of Ford Motors, Alan Mulally, plans to retire before the end of the 2014 year. Ford’s current COO Mark Fields will take his place as early as May 1st, 2014. The announcement of the change in leadership comes at this time to secure a smooth transition to the new CEO. It was assumed that Fields, 53, would become the next CEO when he was named the COO in 2012. However, Ford wanted to make it completely clear so that there was no confusion or questions about the new leadership within the organization.
Fields has been with Ford since 1989. He became the leader of Ford’s operations in Argentina in 1996. By 1998 he was in charge of running Mazda in Japan. In 2005, he was assigned to run North American operations. He was largely responsible for restructuring the company in 2006 by focusing on adjusting the company’s culture and rediscovering who its customers are.
Fields is known for his bluntness and his, “East Coast edge.” When asked if his workers should be worried about their pensions he replied, “Yes, yes, you should.” He says, “that’s a great motivator.” His goal was to try to get rid of the mindset that, “this will pass too.”
Fields seems like the logical choice for the new CEO and he seems to be highly motivated and eager to make adjustments to Ford to increase their success.
NY Post, “Dreams of Fields at Ford”