EY, a consulting firm, recently released a report analyzing the gender gap in the auto industry. The report comes to the conclusion that the auto industry may have a harder time than other industries at closing the gender gap due to its cyclical nature. When the auto industry is in its “good” years, programs to attract women can receive more attention. However, as the cycle hits its downturn, the gender gap issue falls out of focus. Although only 50% of auto companies measure their gender diversity, 90% of business leaders participating in the study realize the need for firms to improve how they attract women to the field. Within the survey, responses varied greatly between genders. Of women, 89% agree diversity is needed to transform the industry for the future while only 56% of men agree. A separate study cited in by EY estimated women influence 80% of car buying decisions. As firms continue to compete with domestic foreign auto makers, the ability to hone in on the decision maker’s preference is becoming even more crucial. Without women present in the designing and engineering of new models, the preferences of females will be more difficult to capture. Going forward from the results of EY’s study, firms will have the challenging task of determining what aspects are not conducive to attracting more females to the industry in both profitable and struggling times. However, respondents were not optimistic towards change; only 12% expect a change in the proportion of women in management over the next five years.