Past employees from Apple, Tesla, Cruise Automation, Google, and several others have joined forced to create a new Silicon Valley based company – called Otto – to focus on commercial self-driving trucks. Two of the prominent founders include Lior Ron, prior top executive in Google Maps, and Anthony Levandowski, a member of Google’s self driving car team. It seems like experience from all sides of the industry are coming together to tackle the problem. Instead of building trucks, Otto aims to create software kits for existing models that can be installed. Otto is initially focusing on high way driving as most trucks spend most mileage at high speeds. Human drivers will still have to navigate cities and streets. Levandowski is an industry leader in autonomous driving with experience that pre-dates Google’s programs. The company is entirely self-funded with no external investors holding any shares. There is currently no release date of final price, however it is expected to be much less than $100,000 – $300,000, the average price of a freight truck. Otto-trucks will be able to operate for many more hours than a human driver is allowed to. Regulations are in place regarding rest hours, but autonomous driving is paving a new path that will require new laws. Daimler and Volvo Trucks are also researching self-driving systems to implement within their own trucks. Levandowski writes on the competition, “I think the trucking folks are doing a great job, and eventually they would probably solve the problem… I’m not trying to dismiss them in any way, I think it’s fantastic what they’re doing. But I think it’s a different timeframe and objectives as to what we’re trying to solve and what they’re trying to solve.” These manufacturers will require brand-new trucks to implement the software, where Otto is aiming to add to existing trucks. Autonomous trucking seems like an incredibly lucrative industry as trucks can be driven on the high way from point-to-point and navigated around cities by humans waiting on each side.