Rolls Royce has always been low volume, high profit, high quality. Recently they have been making power moves across the globe. Efforts that have most likely been led by their owners BMW. Because of the extremely low volume of the company, which is about 3.5k cars a year (Tesla sold almost double that in the last quarter), they must market their automobiles to the few people in each country that would buy them.
With the recent growth of the Gulf States, luxury car brands have found homes in places like the U.A.E., Qatar, and Kuwait. Rolls Royce alone had a 17% increase in sales in those places alone.
Because of the fact that a growing part of their sales is present over there they hired Brett Soso from a Chinese OEM (Chery Automotive). He has a lot of experience with foreign automotive strategy. His position is, Regional Director of the Middle East, Africa, and South America. Moving to Dubai, he will be able to help immensely in the new market which is expected to grow faster than any other market in the world. This will also increase profits for BMW. It will be interesting to see if BMW decides to expand big into the Middle East. My guess is that as the economies grow there, their upper middle class will grow, which would be perfect for BMW.