Mercedes Coming On Strong

Mercedes is quickly catching up to BMW and Audi. This April, they saw a 14% increase in demand compared to the 12% seen by Audi and the 8% for BMW. The Mercedes S-class saw the largest jump with a 60% increase in demand. The Mercedes E-class also posted an impressive increase at 26%. The three premium car companies are all predicting an record sales in 2014. BMW is predicting to sell over 2 million cars for the first time ever.

By the end of this decade, Dieter Zetsche, CEO of Daimler, predicts to take the lead in premium-car sales. He also is planning to release 30 new vehicles by the end of the decade with 12 that have no previous model.

Mercedes S-class (automotivenews.com)

Mercedes S-class (automotivenews.com)

 

Source:

http://www.autonews.com/article/20140513/RETAIL01/140519977/mercedes-sales-close-in-on-bmw-audi-in-april#

 

 

3 comments to Mercedes Coming On Strong

  • Alexander Dawejko

    Do you think that the increased sales of these luxury brands has anything to do with the recovery of the economy?

  • Peter Wittwer

    The new E-class sedan is an extremely innovative vehicle. Besides the fact it is a beautiful car it also offers a hybrid engine, gasoline engine, and diesel engine. The interior is extremely beautiful plus the navigation and music is all voice controlled. Mercedes outdid itself with the E class sedan, it is truly a beautiful car that is moving into the future by making necessary changes to become more fuel efficient.

  • Louis Ike

    It seems that these companies are enjoying the recovery of the world economy and possibly even benefitting from the emerging automobile markets. I am curious if Mercedes is seeing some this growth in the wake up trying to move back upstream some and retain its name as true luxury brand.

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